Director of Fundraising & Marketing

  • Job Reference: 00029451-1
  • Date Posted: 21 May 2024
  • Recruiter: Eden Scott
  • Location: Edinburgh
  • Salary: On Application
  • Bonus/Benefits: £60,000-£65,000
  • Sector: Contract Catering, Operations
  • Job Type: Permanent

Job Description

Eden Scott is delighted to be working with Dynamic Earth, as a millennium project, Dynamic Earth first opened its doors in 1999 and since then they’ve held a special place in the hearts of people living and visiting Edinburgh. Fond memories of exciting days out with family, stories about the earthquake experience or that time you touched an iceberg. People always tell you about their favourite school trips back in the day or how much they enjoyed attending a conference, event or Christmas party night at their stunning and unusual venue that sits below Arthur’s Seat and Salisbury Crags. 2024 is going to be an epic year for them – as they mark their 25th anniversary and the launch of their bold new strategy – From Beginning to Mend. Over the next 10 years they have ambitious plans to become the UK’s leading science engagement charity by:

Delivering outstanding science engagement.
Reaching more people, in more ways.
Enhancing and transforming their science centre.
Achieving financial and environmental sustainability.
Maximising the quality of their relationships.

So much of their charitable activity depends on finding the right funding so they are seeking a Director of Fundraising & Marketing. This role is 75% weighted towards leading on the generation of voluntary income, however, the directorate will also have oversight of the Marketing function. In this way you can ensure the brand message is brilliantly aligned to showcasing the right stories to inspire supporters — as well as the marketing driving public engagement, school visits, conferences and events. They need a strategic fundraiser who can drive the right internal conditions for success as well as represent them brilliantly to funders. As well as leading on fundraising and overseeing marketing, they are looking for a leader who can form part of a leadership team committed to shared decision-making, innovation, change and taking measured but audacious risks.

Key responsibilities of the role:

Strategic leadership – You will form a key part of the senior leadership team, working closely with the Board on strategy and delivery for all charity matters.
People management – You will model effective leadership across the charity as well as directly manage the fundraising and marketing teams. You will have a direct report team of seven people, as well as managing a series of key agency partnerships.
Fundraising strategy and delivery – You will be responsible for developing and delivering an ambitious growth strategy for grants and voluntary income. You will prioritise the right forms of income growth within the fundraising mix, excel at donor identification and development, and be able to inspire the whole organisation to align with being a mission-led charity. Key areas will be grants, trusts, major donors, and corporate support.
Marketing and communication strategy and delivery – Audience development will be key to your role. You will ensure the whole organization is clear on who it engages with today and which audience segments it should engage with in the future. You will be the ultimate brand owner for the organisation, responsible for all paid campaigns, digital and social channels, content marketing and communications activity.
Membership management and supporter care – You will be responsible for managing engagement products that build repeat visits and sustainable income, such as themed events and membership. To achieve this, you will lead on CRM and EPOS strategies, supported by technical teams, to ensure they are a data-driven, data secure organization that personalizes its offer and builds lasting relationships with key audience groups.
Budget management – You will be responsible for an income and expenditure budget. This will mean you play a key corporate role in the annual business plan and budget development process, as well as managing income and expenditure performance that falls within your functional responsibility.

Key skills and experience required:

We are looking for a strong leader. You will have a proven track-record for generating income from fundraising, as well as building a strong brand through effective marketing.

Leadership experience – you will have been a director or senior head of function, responsible for setting and enacting delivery plans
Fundraising experience – you will have experience at developing a fundraising strategy, and understanding how different income steams operate
Key voluntary income streams – you will have demonstrable experience of securing funding support from trusts and foundations, and be comfortable with ‘making the ask’ of wealthy individuals
Marketing skills – You will have developed, or repositioned one or more brands and know how to drive ‘brand fame’ across a wide range of channels
Audience and supporter development – You will know how to codify which audience groups they currently engage with, and identify which audience gaps they should consider addressing in the future.
Financial management – You will be comfortable with helping to develop a wider multi-year corporate budget as well as managing budgets relating to the areas that fall within your direct responsibility
Charity experience – You will have worked in the voluntary sector for at least one leading charity/academic organisation. You will be very experienced with how a mission-based organization operates and the wider sector considerations a charity operates within.

Edinburgh based. Hybrid working

This role offers an excellent competitive salary within a range of £60,000-£65,000 depending on experience and significant company benefits from day one:

34 days annual leave (which includes 9 bank holidays)
Complimentary entry to Dynamic Earth for family and friends
Free staff car-parking
25% Discount in the Natural Selection Gift Shop
Subsidised meals from the Food Chain Café
Matched company pension contribution of 7%
Life Assurance cover of 4 times annual salary
Up to 3 years Critical Illness cover

Eden Scott is dealing exclusively with Dynamic Earth on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online or to sally.rae@edenscott.com

Closing date for applications is 5pm on Friday 31 May 2024.