Marketing and Social Media Manager

  • Job Reference: 00031716-1
  • Date Posted: 28 November 2024
  • Recruiter: Scone Palace
  • Location: Perth
  • Salary: On Application
  • Sector: Contract Catering, Operations
  • Job Type: Permanent

Job Description

Scone Palace, part of Scone Estates, is a 5-star visitor attraction situated in Perth, Scotland. We have a fantastic opportunity for an experienced Marketing professional to drive new business opportunities across the diverse business, deliver strategic growth and raise brand awareness.

You’ll be responsible for developing our creative marketing campaigns, using customer and market insights to drive sales and run events. You will lead on the brand and marketing of the business, ensuring campaigns align with our strategic objectives, driving growth and revenue.

As an ambassador for Scone Estates, this role will require you to be based at Scone Palace to build strong relationships with the Palace team, with local organisations and industry bodies. Networking and reputation building will be key as you will also be required to represent us nationally and internationally at sales conferences.

The role will report to the Head of Events; however, input will be provided from across the team and owners. You will work closely with, and have support from, our Social Media & Communications Officer. You will be responsible for all aspects of marketing from event planning to strategy and this role offers huge variety.

If you are seeking an opportunity to collaborate with a fantastic team and drive a culturally important brand then this is the job for you.

About You

As a confident communicator who excels at building relationships, you’ll be a creative and experienced marketeer who can demonstrate leading successful campaigns across a broad range of channels including digital, print and direct marketing, driving commercial growth. You will be a people person who loves making connections and meeting new people.

Ideally, you’ll have a tourism, hospitality or leisure background but if you’re an experienced practitioner from a different industry we’d love to hear from you.

You will have the ability to analyse and interpret trends, manage budgets and measure the cost/benefits of your activities. Commercially minded, we are looking for someone who is great at spotting new opportunities to drive revenue growth through new events and product packages. You must be highly organised with the capacity to prioritise and work concurrently across multiple projects and demonstrate a commitment to customer service excellence.

Essential Skills include:

- Influencing, networking, and negotiation skills

- B2B sales experience

- Analytical and researching skills to target reach and engagement

- A good understanding of messaging for different target audiences and the ability to communicate effectively with a wide range of stakeholders at different levels

- The ability to work well under pressure and meet deadlines

- An eye for detail and the ability to work accurately

- Strong interpersonal skills and the ability to work collaboratively

- Knowledge and understanding of GDPR legislation and the impact on marketing