According to recent data released by the industry trade group, British Berry Growers (BBG), there has been a substantial rise in sales of British blueberries, reflecting an increased consumer interest in purchasing locally grown and healthier food options.
Rising Demand For Healthier Options Drives Growth
A significant contributing factor to the rise in demand for British blueberries is the widespread shift towards adopting healthier eating habits and preferences among consumers.
A remarkable increase in demand for British blueberries has been observed, with sales reaching unprecedented levels, according to Neil Donaldson of Hall Hunter.
Industry Efforts To Boost Production And Compete With Imports
In order to effectively capitalize on the surge in demand for British blueberries, Tesco is working closely with its suppliers to boost production volumes and guarantee a profitable outcome.
'clear indicator of the rising consumer demand for healthier food choices and a testament to the quality of British blueberries'
British Berry Growers (BBG)
In order to capitalize on the growing demand for British blueberries, Hall Hunter is undertaking a major expansion initiative by cultivating an additional 55 hectares of land, which is expected to yield approximately 4,000 tonnes of fresh blueberries.
Challenges Faced By Other Berry Growers
Unfortunately, some blueberry growers in the UK are facing difficulties that hinder their ability to achieve comparable levels of success, largely attributed to escalating production expenses and inadequate compensation from retailers.
Bartosz Pinkosz, operations director at The Summer Berry Company, underscores the necessity for retailers to provide adequate support to ensure that blueberry cultivation becomes a sustainable and profitable endeavor within the UK.
Despite the challenges encountered by certain berry growers in the UK, it appears that a substantial number of consumers are willing to purchase locally sourced blueberries, thereby presenting an opportunity for growth and development within this market.