The Department for the Economy's findings have revealed that a staggering number of 5.4 million overnight tourists visited Northern Ireland in 2023, contributing £1.2 billion to the local economy through spending and other activities.
Statistics reveal that domestic tourism is playing a crucial role in the industry's recovery from the setbacks caused by Covid-19, with a notable increase in tourist traffic in Northern Ireland.
Domestic Tourism on the Rise
The report found that domestic pleasure seekers accounted for 40% of overnight trips, with their spending amounting to £0.3 billion.
This highlights the significance of local residents contributing to the economy through tourism, alongside external visitors who spent £0.9 billion.
"must to be environmentally, socially and economically sustainable on the island of Ireland"
Conor Murphy and Catherine Martin
Hotel room occupancy in Northern Ireland was at 64%, while guest houses and bed & breakfasts reached an estimated 38% occupancy rate in 2023.
Regional Breakdown Reveals Belfast's Dominance
The statistics show that Belfast led the way with 1.7 million overnight trips, accounting for 31% of all NI overnight visits.
Meanwhile, the Causeway Coast and Glens area reported 1.3 million overnight visits.
Economy Minister Conor Murphy expressed optimism about the industry's future growth potential.
To maximize its effectiveness in tourism development, the Minister has set up an advisory panel comprising various stakeholders.
The Economy Minister conveyed his genuine enthusiasm for the "optimism, energy, and ambition" that have become hallmarks of the tourism industry under his leadership since assuming office.
Notably, the statistics reveal that a significant proportion of overnight stays in Belfast were motivated by professional obligations or other factors, rather than purely recreational pursuits.
These statistics will serve as a crucial building block for future growth in the tourism industry, as Economy Minister Conor Murphy remains dedicated to supporting its ongoing development.