50% price increase for fish and chips leaves customers wondering what to order

Over the past few years, the escalating price of fish and chips has become a major concern for customers who are now wondering if this classic takeaway option remains within their budgetary reach.

The Reason Behind The Price Hike

According to Jordan Luxford, a former industry professional with extensive experience in the field, the steep increase in the cost of fish and chips is largely due to several interrelated factors, such as rising ingredient prices and the substantial amount of preparation work involved in meeting daily demand.

What To Order Instead

Mr. Luxford has openly stated that he would not consider purchasing a beef burger from a fish and chip shop because of serious reservations regarding the potential risks associated with food safety and quality.

'I would never order a deep-fried beef burger! If you want a decent burger, get it from a shop that has a hotplate to cook it on.'

Jordan Luxford

Mr. Luxford suggests opting for dishes that have been freshly cooked on a hot plate as opposed to those that are typically deep-fried, providing customers with a more desirable and healthier choice.

The Impact On The Hospitality Sector

As the price of fish and chips continues its upward trajectory, local eateries and pubs are facing mounting pressure from other takeaway options like pizza and Indian cuisine, forcing them to reassess their business strategies and menu offerings in response to shifting consumer preferences.

As consumers increasingly seek affordable alternatives to traditional takeaway options like fish and chips, the hospitality sector is being compelled to adapt its business models and menus to meet the changing needs of its customers.