Costa Coffee: New Pre-Order Drinks Service to be Launched UK-Wide in 2019

Thursday, December 6, 2018

Whitbread-owned and popular chain, Costa Coffee, has launched a mobile application that allows you to pre-order your drinks, a service for those in the Costa Coffee Club loyalty programme.  This programme will allow members to have the ability to order their drink and collect it in their chosen store – meaning that the days of deciding between being late for your meeting because you were in a coffee queue or showing up to your meeting, non-caffeinated and mute are over; skip the line and save some time with this new opportunity.

This was initially launched in just over 100 stores in London and has now had the go-ahead to offer this service UK-wide in 2019.  The app will allow customers to locate their most convenient store, and order their drink exactly how they desire; including the milk type, size and any extra add-ons.  It can also be paid through the app itself, providing a digital VAT receipt which is sent through multiple channels.

The beloved coffee brands global digital and loyalty director Arslan Sharif stated that they discovered that their customers expect innovative concepts that help make their busy day a little bit easier.