Homegrown lager a must-support for Scottish drinkers

Tuesday, September 24, 2024

With Innis & Gunn standing out as the sole homegrown premium lager in Scotland's top ten, its founder Dougal Sharp is strongly advocating for a conscious choice among drinkers to support local businesses and contribute to the country's economic growth by selecting products that are sourced from within their own nation.

The Benefits of Buying Homegrown

Not only do homegrown lagers contribute significantly to local agriculture and rural economies, but they also require far fewer road miles, reducing carbon emissions as a result.

Furthermore, when consumers opt for locally produced lagers, they are actively investing in the prosperity of their own nation by fostering job creation and community growth within their domestic region.

Innis & Gunn's Success Story

Following its introduction to the market, Innis & Gunn's premium lager has undergone a remarkable transformation, with sales skyrocketing from zero to over 340 outlets across the entire United Kingdom.

is now ranked as the number-six premium lager brand in the off trade in the latest Nielsen Data, making it the only homegrown premium lager in Scotland's top 10

Innis & Gunn

The impressive expansion experienced by Innis & Gunn's premium lager has resulted in a significant 5.8% rise in overall lager sales for the company during the last year, solidifying its position as one of the most rapidly growing bottled premium lager brands in Scotland.

The World Beer Awards Recognition

Innis & Gunn's Lager Beer has earned a prestigious accolade by winning gold at the highly respected World Beer Awards, surpassing well-established global brands in the process.

Securing the top prize at the World Beer Awards represents a significant coup for Innis & Gunn, reinforcing its status as a major player in the industry and underscoring its commitment to excellence.