Irn Bru and Uber Eats to offer Burns Night deliveries in Glasgow
Wednesday, January 19, 2022
The other Scottish national drink Irn-Bru is trying to resurrect Burns Night for homes in Glasgow and Edinburgh.
In an attempt to keep the festivities alive, Irn-Bru has launched Burns By Bru, the favourite drink for every third (39 per cent) of young Scots on Burns Night.
The pop-up is delivering dinners to households across Edinburgh and Glasgow from Friday 21 to Monday 25 January.
The launch follows a recent survey of how Scots celebrate Burns Night by ScotPulse that found that while one in two Scots (55%) would associate Burns Night not to be Scottish, nearly half (49%) of younger millennials do not celebrate the National Bard itself.
The menu features haggis nuggets with spiced Irn-Bru chutney, fried nettles and tatties and a mac "n" cheese pie with a bacon crumble glazed over.
Harvey Nichols isn't trying to reinvent the wheel by adding its traditional Burns menu, which will go on sale January 24 and 29.
Irn-Bru is returning full price for each £5 meal to foodbanks in Glasgow and Edinburgh to Scots who may have to forego that Burns Night.
Adrian Troy, marketing director at AG Barr (UberEats), said: "As a brand that's so proud of our Scottish roots, it was a no-brainer to unite with UberEats to make sure that future generations continue to celebrate a day that's become synonymous with celebrating being Scottish.