London unveils new 2030 tourism vision to transform city's hospitality industry

Britons are 'falling in love with their capital city again' again, new figures show, as the majority would opt to holiday in London rather than other European cities.

The Tourism Vision 2030 programme, backed by the Mayor of London, relies on "extensive research, stakeholder roundtables, a written consultation and analysis."

Cities such as London are 'recovering strongly' from the pandemic and new research shows that almost six in ten Britons are more confident booking a city trip in the wake of the pandemic.

About 60% of Britons take pride in calling London their capital.

The London 2030 Tourism Vision outlines the need to 'create better experiences for Brits to enjoy', and in exchange improve the number of overnight stays in London per trip.Green issues are more and more important for travellers - more than half of Britons claim to consider their carbon footprint when booking a holiday.

The vision proposes a range of measures, including extending opening hours across the city to support capacity, and urged the government to upgrade infrastructure so Britons will be able to get on and off the shuttle.

Leading the way in sustainability, tourism helping London and the UK to achieve these objectives.