Morrisons to scrap best by dates on milk in favour of a 'sniff test'

Monday, January 10, 2022

Supermarket Morrisons wants to remove the best-before date for most retail-grade milk in a bid to cut food waste.

Instead, the retailer will set a sell-by date of 90 percent of its own brand milk. They think the move will prevent millions of pints of her branded milk from being discarded each year.

Morrisons head of dairy buyer Ian Goode said: 'Wasted milk means wasted effort by our farmers and unnecessary carbon release into the atmosphere.' "Good quality well-preserved milk has a shelf life of a few days after its normal "use" use-by "date, and we believe it should be eaten rather than thrown into the sink.

A bitter aroma or texture that has coagulated is a sign the milk is going bad. Customers are encouraged to smell their milk to check it's gone bad before discarding it.

Milk is the third most wasted food and drink product in Britain, beaten by potatoes and bread, with some 490 million litres tossed out each year, according to the Wrap.