In a significant expansion move for Zedwell Hotels, Scotland's first outpost of this unique luxury brand is poised to emerge from the former site of iconic department store, Debenhams, on Princes Street, Edinburgh.
The nine-storey, 116,500 sq ft building, which has stood vacant since May 2021 following Debenhams' closure due to a large fire, was recently acquired by London-based property investment firm, Criterion Capital.
In 2021, plans for a £50m renovation of the edifice, including a 207-room upscale lodging establishment and a "culinary community," did not materialize.
"Opening our first hotel in Scotland is a significant step in our ambitious UK-wide expansion of our unique Zedwell hotel brand."
Asif Aziz
However, the latest proposal has gained traction as Criterion Capital moves forward with their ambitious UK-wide expansion plans.
This high-end hotel brand focuses on delivering exceptional tranquility and commitment to restful slumber, with soothing aromas, personalized sleep soundtracks, thoughtfully designed lighting, and plush accommodations.
The proposals for the Edinburgh site include rooms with noise-reducing walls, floors, and doors, ensuring guests enjoy uninterrupted restorative sleep during their stay.
Asif Aziz, CEO of Criterion Capital, expressed his enthusiasm for this new venture in Scotland as a crucial step in their expansion strategy.
Kerr Young, head of UK national hotels transactions and capital markets at JLL, expressed optimism regarding the potential impact on Edinburgh's hospitality sector, which remains Europe's best performing market.
Zedwell Hotel's Unique Features
The innovative approach of Zedwell Hotels is exemplified by their "cocoon" rooms, which are designed with noise-reducing walls, floors, and doors for maximum peace and quiet.
These cocoon rooms aim to provide an environment that caters specifically to the needs of guests seeking relaxation and a restful atmosphere.
Since its inception, Zedwell Hotels has established three successful sites in London and is set to open another hotel in Manchester in 2026.
The building that once housed Debenhams in Scotland will now be home to a new Zedwell hotel.