Despite the unseasonable conditions in the UK that negatively impacted ice cream sales, Mackie's of Scotland experienced a significant boost.
A 12-week study by Nielsen GB revealed that the total worth of ice cream sales decreased by 8% when the period ended on July 13.
Following its rollout across England, Scotland-based firm has seen increased success due to the widespread availability of their Honeycomb, Strawberry Swirl, and Raspberry Ripple products.
'Our focus on maintaining high quality standards while maintaining competitive pricing in challenging market conditions has resonated with consumers.'
Will Dixon
Mackie's focus on delivering top-notch products while keeping costs low has paid off in terms of consumer loyalty and satisfaction, according to company statements.
In Aberdeenshire, Scotland, Mackie's produces gourmet ice cream on its family-owned farm, which runs entirely on renewable energy produced by the cows that help make the ice cream possible.
The firm seeks to extend its successful model from Scotland to other parts of the UK, utilizing its strong track record on value and quality.
With its large scale of operation as an independently owned business, Mackie's holds a position at the forefront of British ice cream production and boasts a high level of demand for its premium products nationwide.
Despite a 20% drop in pre-tax profits due to soaring ingredient prices, Mackie's turnover hit a record figure of £20.8m for the year ending May 31 2023.
The company sold over 13.3 million litres of ice cream, equivalent to filling 166,250 standard-sized bathtubs.
This notable achievement marked a significant milestone for Mackie's, as it enabled the company to expand its workforce to more than 100 employees for the very first time.